MarketFlowUpRunning Google, Meta, LinkedIn and TikTok at once doesn't have to be chaotic. The trick is a weekly rhythm rather than constant tinkering.
Monday: review last week's three core metrics per channel. Tuesday: shift budget toward winners and pause clear losers. Mid-week: launch one new creative test per channel. Friday: note what you learned.
Consistency beats intensity. A team that follows a calm weekly loop will outperform one that reacts to every hourly fluctuation — and they'll burn out a lot less doing it.